Web Promotion is a catch-all phrase for marketing a web site through the internet.

Four basic types of web promotion:

•  Search Engine Optimization (SEO) – The process of preparing web pages to be submitted to and
    ranked high in Search Engines. If your pages are already ranked, then SEO gets your pages ranked     HIGHER.

•  Viral Marketing (VM) - Viral marketing describes any strategy that encourages individuals to pass on     a marketing message to others, creating the potential for growth in message's exposure and     influence. Leyline further associates this term with the frequency of the return customer.

•  Associate/Affiliate Programs – Link referral and link exchanges - the joining of geographic or    occupation-specific web sites that are complimentary in services or product.

•  Paid Advertising - Google AdWords or Overture are examples of paid advertising, where you     "pay- per-click" - if someone clicks on the ads from a search engine and go to your site, you get     billed for that click.